JCI Beirut's BrandUp Project is a strategic initiative designed to help brands align identity, strategy, and execution. This one-day bootcamp focused on small businesses and startups affected by war in the region, equipping them with essential skills to rebuild and grow.
The event was hosted on Sat. June 29th at BossaNova hotel, in partnership with the Lebanese Entrepreneurs Network, and hosted a tailored program for 6 businesses with 11 participants.
About the Lebanese Entrepreneurs Network
JCI Lebanon's latest partner to uplift Lebanese Entrepreneurs, LEN is a global community connecting the brightest Lebanese business founders and entrepreneurs.
With over 550 members, 50+ mentors, and 30 strategic partners, it empowers its members through networking opportunities, workshops, expert mentorship, valuable resources, and impactful events, all designed to strengthen Lebanon’s business ecosystem.
About BrandUp
The program included the following trainings, provided by LEN experts:
- Planning Business 101 – Foundations for structuring and managing a business.
- Digital Marketing Basics – Key tools for online growth and visibility.
- Content Planning – How to create an effective and consistent posting schedule.
- Graphic Design for Posters – Basics for professional and appealing visuals.
- Reel Creation Basics – Hands-on guidance for engaging short-form video.
Through interactive workshops, expert talks, and practical exercises, participants built skills to strengthen their brands and create impactful content, enabling them to navigate and grow in challenging markets.
VIEW MORE
- Event announcement https://www.instagram.com/p/DKxHT_PsMxL/?img_index=1
- Agenda https://www.instagram.com/p/DK9mLvvMLee/?img_index=1
- Meet the speakers https://www.instagram.com/p/DLAkYACM3lh/
- Promo reel https://www.instagram.com/p/DLMXroJtak5/ https://www.instagram.com/p/DLXVaCdsRgT/
- Recap https://www.instagram.com/p/DLrv6hvswVl/
- Recognizing the trainers https://www.instagram.com/p/DLzEbt1se79/?img_index=1